Recruiting
5 articles on this topic.
June 23, 2026 · Nicolas Fabjan
From click to hire - tracking and attribution in recruiting
Without end-to-end tracking from ad click to hire, the question 'which channel delivers?' is gut feeling. With clean 4-stage tracking, Meta CAPI and…
June 19, 2026 · Nicolas Fabjan
Meta Ads vs. Google Ads vs. job boards - what really brings applicants
Three recruiting channels, three logics. Meta reaches passive candidates, Google Search active seekers, job boards regulated professions. Comparison…
June 16, 2026 · Nicolas Fabjan
Recruiting funnel for SMEs - what a 90-day system looks like
Most SMEs stop performance recruiting after four weeks - right when the system starts to deliver. Four phases, realistic numbers per phase, and an…
June 12, 2026 · Nicolas Fabjan
Job ads are dying - passive candidates as the new standard
Three out of four switch-willing specialists don't actively search for jobs. They are only reachable through Meta, LinkedIn and TikTok. Why SME recruiting…
June 6, 2026 · Nicolas Fabjan
What an application really costs - the CPA reality check for SMEs
Cost-per-Application is the honest recruiting metric. It tells you what you really pay per qualified application - across every channel, every ad, every…