Tracking, analytics & measurability - data-based decisions for your marketing

Google Analytics agency in Carinthia: professional tracking setup & data analysis. GDPR-compliant. GA4, Tag Manager & more. Get in touch now.

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Clean data, better decisions

As a Google Analytics agency in Carinthia, we help you finally understand what your marketing really delivers. GA4 setup, Tag Manager, GDPR-compliant tracking - so you know where your budget is going.

Clean data instead of gut feel

Trace every click, every conversion, every euro.

We set up your tracking so you can trace every click, every conversion, every euro. No data gaps, no guesses - just solid numbers.

GDPR-compliant from the start

Legally sound solutions with consent management.

Tracking and data protection aren't mutually exclusive. We rely on legally sound solutions with consent management that work in Austria - without constant fear of warnings.

Understandable reports

Dashboards that even non-techies understand.

You don't get data graveyards, but dashboards that even non-techies understand. So you can make decisions instead of drowning in columns of numbers.

Who does professional tracking make sense for?

🎯

Companies with active ad campaigns

You invest in Google Ads, Meta Ads or other channels - but don't know exactly what works? Without clean conversion tracking you are guaranteed to burn money.

🛒

Online shops that want to scale

Enhanced e-commerce tracking shows you where customers drop off, which products perform, and where you need to apply leverage. Growth needs data.

🔗

B2B service providers with long decision paths

When weeks lie between first contact and order, you need tracking that captures the whole journey - not just the last click.

Tracking audit

What's being captured? What's missing? Which data is unusable?

We check your existing setup thoroughly. At the end you know exactly where you stand - and where not.

Concept & planning

Not every metric matters.

Together we define which KPIs are really relevant for your business. We focus on what improves your decisions.

Technical implementation

GA4, Tag Manager, consent management, events.

Setting up Google Analytics 4, configuring Tag Manager, integrating consent management, defining events - we take care of the technical work while you take care of your business.

Dashboards & training

No dependency - you stay in control.

You get clear dashboards and a quick training so your team can use the data on their own.

What you can expect

Transparency over your marketing ROI

See at a glance which channel brings what.

You see at a glance which channel brings how many enquiries or sales - and what that costs. End the feeling of throwing money into the blue.

Sound basis for optimisations

Recognise weak points, improve deliberately.

Only when you know where users drop off can you improve deliberately. Tracking shows you the weak points - and the path to higher conversions.

Legal certainty on data protection

GDPR-compliant without legal risks.

GDPR-compliant tracking with clean consent management gives you certainty. You capture the data you need - without legal risk.

Honest words: this isn't for everyone

📉

Too little traffic

Under 500 visitors per month.

If you have a website with barely any visitors, even the best tracking won't deliver statistically relevant insights.

🙈

Data without consequences

If nobody uses the numbers.

Tracking only makes sense if someone regularly looks at the numbers and draws consequences.

📇

Pure business-card website

No concrete conversion goals.

If you only have a simple business-card website without concrete conversion goals, a simple tool like Plausible or Matomo is enough - no elaborate setup needed.

DIY, developer or Nordsteg?

Option 1

DIY

Google Analytics 4 is powerful, but also complex. Wrongly configured tracking delivers wrong data - and wrong data leads to wrong decisions. The time to set it up cleanly is several days if you have to get familiar with it.

Option 2

Developer

Many developers can install tags. But do they understand which events are relevant for your business? And do they know how to implement GDPR-compliant tracking in Austria? Web analytics consulting needs marketing understanding.

Option 3 · Nordsteg

Nordsteg

We combine technical know-how with marketing expertise. As a tracking setup agency in Austria, we know which data you really need - and how to collect it in a legally compliant way. Plus: we're on-site in Villach when personal meetings are needed.

Getting to know each other & audit

We look at your current setup and identify the biggest gaps. You get an honest assessment of whether and how we can help - and what that will cost.

Implementation

After approval we set up Google Analytics 4, configure Google Tag Manager, implement conversion tracking, and ensure GDPR-compliant consent management. Depending on complexity: 1-3 weeks.

Testing & handover

We test all tracking elements thoroughly, create your dashboards, and train you in their use. Afterwards you can work independently - or we keep supporting you.

Frequently asked questions

What is Google Analytics 4 (GA4) and why should I switch?

Google Analytics 4 is the current and only supported version of Google Analytics. Universal Analytics was finally shut down in mid-2023 and historic data is no longer retrievable. GA4 works event-based instead of session-based, which enables significantly more flexible analyses. You get better cross-device reports, can track user behaviour across different platforms, and are prepared for a future without third-party cookies. Particularly valuable: the integration with Google Ads is much more powerful in GA4, taking campaign optimisation to a new level. If you haven't switched yet, you are actively losing valuable data.

Is Google Analytics GDPR-compliant?

The legal situation is genuinely complex, but with the right configuration Google Analytics can be operated in a GDPR-compliant way. This includes: IP anonymisation, a cleanly implemented consent management system, data processing in the EU, and a correct privacy policy. Since the EU-US Data Privacy Framework, the situation has eased further. We set up your setup so it meets the current Austrian DSB requirements, and keep it up to date with legal changes. For maximum data sovereignty we also offer server-side tracking, where the data first passes through your own server before being forwarded to Google.

Why do I need Google Tag Manager?

Google Tag Manager (GTM) is a container system that centrally manages all your tracking codes in one place. Instead of embedding individual code snippets for each tool - Analytics, Ads conversion tracking, Meta Pixel, LinkedIn Insight Tag - in your website source code, you control everything via a clear interface. That means: tracking changes can be made without a developer, new campaign tags are live in minutes, and website performance doesn't suffer from tag sprawl. For 90-Day Growth System and performance marketing, a cleanly set up GTM is indispensable because it forms the foundation for accurate conversion measurement across all channels.

What alternatives to Google Analytics are there?

For GDPR-sensitive companies we often recommend Matomo, which can be self-hosted and gives you full data control, or Plausible as a lightweight, privacy-first alternative. Both have clear pros and cons: Matomo offers the broadest functionality and is ideal for companies that need maximum data sovereignty. Plausible is quick to set up and barely impacts website performance. Which tool is right depends on your requirements - company size, required analysis depth, and whether you need to link data with e-commerce platforms. We clarify that in the call and give you an honest recommendation.

What does a professional tracking setup cost?

A basic setup with GA4, Google Tag Manager and the most important conversion events ranges from 750 to 1,500 euros one-off. More complex setups with e-commerce tracking, enhanced conversions, server-side tracking or multi-domain configurations cost accordingly more. On top of that, if needed, comes the setup of a consent management system and connection to ad accounts like Google Ads. You get a binding proposal upfront with a clear scope - no hidden costs. The setup pays off quickly because from day one you know which marketing efforts actually bring revenue and where budget is wasted.

Ready to finally make your marketing measurable?

In a free 30-minute call, we'll look at your current situation and show you where the biggest potential lies.

No obligation. Honest. No sales pressure.

As a thank you for coming: Every participant receives "Umsatz ohne Zufall" – the book by our managing director Nicolas Fabjan – personally signed by post. No purchase, no obligation. Even if we don't end up working together.

Book a Discovery Call

Or call us: +43 676 4703583