80 % of car buyers research online. Do they find your dealership?

People used to drop by, look around, ask questions. Today they only come in once they have already compared three dealers online. If you're not among those three, you don't exist.

Maybe you tried Facebook Ads. 50 leads a month, sounds good. But 40 of them are tyre-kickers who „just want to look“. Your sales team wastes time with people who will never buy.

A car buyer purchases every 4–6 years. Since the last time they bought from you, you have never contacted them. No newsletter, no service offer, no reminder. The next purchase goes to the dealer who reaches them first.

Call Tracking

Every ad gets its own phone number (or tag). You see exactly: which call came from which Google Ads campaign, which listing, which platform.

Measures stage 1 → 2

Google Store Visits

Google measures anonymously via location data how many people actually entered your showroom after seeing an ad. Prerequisite: Google Business Profile + location extensions.

Measures stage 1 → 3

Meta Offline Conversions

You upload your CRM list to Meta monthly. Meta matches: who of the test-drive applicants saw an ad? Which ad actually drove the sale?

Measures stage 1 → 4 / 5

per qualified lead (typical)

average vehicle price

close rate on qualified leads

measurable from the first sale

Facebook can deliver cheap leads – but without qualification a „lead“ is just someone who clicked a button. 80 % of them have neither budget nor serious purchase intent. We pre-filter so your sales team only speaks to real prospects.

On „buy VW Golf“ Volkswagen itself bids with a million-euro budget. You won't win this fight. We find the local niches where the manufacturer doesn't bid – „car dealership Villach“, „[brand] used cars Carinthia“, „test drive [city]“.

Your website lists 200 vehicles with photos and specs. Good. But there is no clear path from „found a car“ to „test drive booked“. No prominent phone number, no simple form, no urgency. The site informs but doesn't sell.

Someone visited your website, looked at 3 vehicles and left. What happens next? In most dealerships: nothing. Remarketing shows exactly those vehicles again – and reminds the prospect to book a test drive.

Renault advertises the Renault 5 E-Tech Electric. The importer creates demand for the car. Your only job: make sure it's bought from you – not from the dealer around the corner.

A test-drive enquiry comes in. And then? At most dealerships 48 hours pass before anyone calls back. By then the prospect has enquired with two other dealers and bought from the fastest. Speed-to-lead is everything in automotive – whoever responds in 30 minutes instead of 2 days sells.

✓ Good fit

• ✓Car dealership or automotive retailer with showroom and online presence – The foundation is in place. We drive targeted traffic to vehicles and test drives.
• ✓At least €2,000/month ad budget – Only at this scale do campaigns deliver solid data and can be steered cleanly.
• ✓Sales team that handles leads within 24 h – The best leads never close if they sit in the inbox for two days.
• ✓New and/or used cars with solid margin – From around €15,000 vehicle price, a professional lead price pays off reliably.

× Not a fit

• ×Private car sale – We work exclusively with commercial dealers where a professional campaign structure pays off.
• ׄWe put everything on Mobile.de and AutoScout24“ – Without your own online presence you build no brand and remain dependent on portals.
• ×No sales team that processes leads promptly – The best campaign is useless if enquiries sit around for days.
• ×Vehicles below €5,000 average selling price – The margin isn't enough to cover lead costs and management.