B2B lead generation for companies - qualified leads from Carinthia and all of Austria

B2B lead generation in Carinthia: win qualified business customers through data-driven marketing. Request a free strategy consultation.

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Systematic new customer acquisition that works

We deliver qualified business contacts your sales team can actually close - measurable, predictable, scalable.

Only qualified leads

No mass contacts, no dead files.

We generate B2B leads that match your criteria - the right industries, the right company size, the right decision-making level.

Multi-channel approach

LinkedIn, Google Ads, email - we use the channels that work for your audience.

Not by the book, but based on data and tests.

Full cost transparency

You always know what a lead costs.

No hidden fees, no surprises - you pay for results you can verify.

Who does B2B lead generation make sense for?

🤝

B2B service providers with complex offers

Your services need explanation, your sales cycle takes months. You don't need masses of contacts, but the right decision-makers at the right companies.

🏭

Industrial companies and suppliers

Classic sales channels like trade fairs and cold calling are getting less and less efficient. Digital B2B lead generation opens up new business customers - predictable and measurable.

💻

Software vendors and IT companies

Your customers research online before they even speak to sales. We make sure you are present in that phase and the right leads land in your pipeline.

Audience definition

Who are your ideal customers? Which industries, which company sizes, which decision-makers?

Together we define which leads are valuable for your company - and which are not.

Channel strategy & setup

LinkedIn marketing, Google Ads for B2B, email outreach - we pick channels that fit your audience.

Then we build the campaigns so that from day one there's no wastage.

Lead qualification

Not every contact is a good lead.

We filter and qualify incoming requests so that your sales team only speaks to contacts with real potential.

Optimisation & scaling

What works gets reinforced. What doesn't gets turned off.

After the first weeks we have solid data and can systematically ramp up lead generation.

What you can expect

Predictable pipeline

Instead of waiting on referrals and luck, you have a controllable source of new customers.

You know how many leads you generate per month - and can adjust budget accordingly.

Better lead quality

Less time wasted on unqualified enquiries.

Through clear qualification criteria and clean targeting you get leads that fit your offer - and have budget and decision-making authority.

Measurable cost per lead

You know exactly what a qualified lead costs.

That makes your customer acquisition calculable and enables sound decisions about growth and scaling.

In-house, lead agency or Nordsteg?

Option 1

In-house

A good B2B marketing manager costs 50,000-70,000 euros per year. Add tools, LinkedIn Sales Navigator, training - and the risk the person leaves and takes the know-how. With us you get a well-oiled team at a fraction of the cost.

Option 2

Traditional lead agency

Many agencies sell lead lists or rely on mass outreach. Quality? Often catastrophic. We generate leads individually for you - with campaigns tailored to your audience, not to templates.

Option 3 · Nordsteg

Nordsteg

B2B lead generation from Carinthia with personal management. We combine LinkedIn marketing, Google Ads and email into a strategy that fits your company. No boilerplate, no cold-calling spam - real new customer acquisition that works.

Honest words: this isn't for everyone

💰

Deal value under 500 euros

With smaller deals, the effort often doesn't pay off.

Cost per lead must relate to the return. If your average deal value is under 500 euros, we recommend other paths.

⏱️

Sales can't react

The best leads fizzle without fast follow-up.

If your sales team can't respond to incoming leads within 24-48 hours, you're burning money. We deliver the leads - your team has to work them.

🏃

100 new customers overnight

B2B lead generation is a marathon, not a sprint.

Those who give up after two weeks burn money and miss the point where it starts working. If you expect 100 new customers overnight, we're not the right partner.

Getting to know each other

We get to know your business model, understand your audience and assess which channels make most sense for your B2B lead generation. Honest assessment - even if that means we're not the right partner.

Strategy & proposal

You get a concrete concept: which channels, which audiences, what cost per lead is realistic. Not a 50-page document, but a clear plan you can understand and evaluate.

Implementation

After you give the go, we start with setup: tracking, campaigns, lead forms. The first leads often come in the first week. After 4-6 weeks we have enough data for informed optimisations.

Frequently asked questions

What is B2B lead generation exactly?

B2B lead generation means systematically winning new business contacts - companies and decision-makers who can realistically become your customers. This happens via digital channels like LinkedIn, Google Ads or email marketing. Unlike consumer marketing, it's not about mass but about quality: fewer contacts, but with real closing potential. We identify your ideal audience, approach them with relevant content, and guide them step by step through your sales process - from first touchpoint to qualified appointment.

Which channels does Nordsteg use for B2B lead generation?

That depends on your target audience. LinkedIn marketing is the most important channel for most B2B companies because you can approach decision-makers directly by industry, role and company size. In addition, Google Ads for search campaigns - if someone actively searches for your solution, you want to be visible. For lead nurturing we rely on email automations that systematically develop warm contacts further. We pick the channel mix that works for your company - not the easiest for us.

What does a qualified B2B lead cost?

This varies strongly by industry, audience and competitive intensity. For qualified leads in Carinthia and Austria, costs typically range from 50 to 300 euros per lead. The decisive factor isn't cost per lead, but value per close: if a new customer brings 10,000 euros in annual revenue, 200 euros per qualified lead is an excellent deal. In the strategy call we give you a realistic assessment for your specific case - based on industry data and our experience.

How does Nordsteg qualify the generated leads?

Together with you we define clear qualification criteria: which industries, which company sizes, which decision-making levels. Incoming leads are systematically checked against these criteria - partly automated via forms with smart filters, partly manually by our team. Only contacts that actually match your requirements are passed to your sales team. This saves your sales team valuable time and ensures every appointment is a real opportunity. Unqualified contacts are not charged.

How long until I get my first leads?

With Google Ads and LinkedIn, often in the first week after campaign launch - provided landing pages and offers are in place. For solid numbers and optimised cost per lead, plan four to six weeks. During that time we test audiences, ad copy and landing page variants until the campaigns run profitably. Important to understand: B2B decision cycles are often long. A lead today may only become a customer in three months. Our performance marketing approach ensures the pipeline stays continuously filled.

Ready for marketing that actually pays off?

In a free 30-minute call, we'll look at your current situation and show you where the biggest potential lies.

No obligation. Honest. No sales pressure.

As a thank you for coming: Every participant receives "Umsatz ohne Zufall" – the book by our managing director Nicolas Fabjan – personally signed by post. No purchase, no obligation. Even if we don't end up working together.

Book a Discovery Call

Or call us: +43 676 4703583