ChatGPT Ads in Austria - advertising where your customers ask

Since August 2026, Austrian businesses can run ads inside ChatGPT. We run them ourselves - and show you our real numbers before you spend a single euro.

Free strategy call

A channel your Google campaigns cannot reach

Your customers no longer type three keywords. They describe their plan, their constraints and their budget to ChatGPT - and let it advise them. That is exactly where you can now show up.

In the middle of the decision

Not next to it, but while they weigh the options.

Someone asking ChatGPT which agency fits them is further along than someone typing a keyword into a search box. Your ad appears right below that answer.

Less crowded

Self-serve booking in Austria since 31 August 2026.

Whoever gathers experience early knows which audiences and ad texts work before competition for the placements picks up.

Measurable as usual

No guesswork, numbers from day one.

Billing works per impression, per click or optimised for conversions. Measurement runs through the OpenAI pixel and the Conversions API - comparable to what you know from Google Ads.

We tried it on ourselves first

You will receive plenty of offers for ChatGPT advertising. Few of them come from someone who has actually run an ad. Here are our numbers from our own account - unedited, including the uncomfortable ones.

Campaign „Nordsteg - Agentur AT“ · running since 5 September 2026

3,063

impressions

clicks

enquiries

€48.57

spent

The reach is real. More than three thousand people saw our ad while asking ChatGPT about a marketing agency.

Whether that turns into customers, we do not know. Zero enquiries on 18 clicks is not a finding, it is too small a number. We say so explicitly.

A click costs around €2.70. For comparable search terms we pay more on Google Ads. That is a genuine argument - for as long as it lasts.

We update these numbers regularly. Last updated: September 2026.

Who ChatGPT Ads make sense for

🧭

Offers that need explaining

Anyone selling something you explain rather than pick off a shelf: software, machinery, services, hotels. Those are exactly the decisions people now talk through with ChatGPT.

🔍

Anyone already working on AI visibility

Being named by ChatGPT organically takes months. Paid, you are there tomorrow. Together they occupy the same answer from two sides.

📈

Anyone hitting a ceiling on Google

When the keywords are exhausted and every additional click gets more expensive, a new channel is worth more than the next percent of optimisation in the old one.

Check whether it fits

Not every business belongs in this channel.

We look at whether your customers discuss this kind of decision with an AI at all. If they do not, we say so - and you save the budget.

Account and measurement

Numbers first, ads second.

Set up the ad account, place the OpenAI pixel on your website, define conversions. Without clean measurement, every later evaluation is worthless.

Audiences and ads

Several variants from the start.

Geographic targeting and custom audiences, plus several ad texts running against each other. We deliberately start small to learn quickly rather than guess expensively.

Evaluate and decide

After four weeks there is a number on the table.

What a click costs, what an enquiry costs, whether it pays off. Then you decide: scale, hold or stop. No lock-in contract.

Honestly: what you should know first

We could tell you ChatGPT advertising is the future and you absolutely have to be there. This is more honest.

📊

No proof on enquiries yet

What an enquiry through ChatGPT costs depends heavily on industry and offer, and reliable benchmarks are scarce. Anyone quoting you a figure should be able to say how many campaigns it comes from.

👥

Not everyone sees the ads

Ads only appear on the Free and Go plans. Anyone paying for Plus, Pro or Enterprise sees none. That is a real limitation: part of your audience cannot be reached this way.

🚫

Not a replacement for what works

We advise against shifting Google Ads budget. Add a small amount on top, let it run for four weeks - and then decide based on your own numbers.

Do it yourself, a traditional agency or Nordsteg?

Option 1

Do it yourself

Setting up the ad account takes an hour - that is not the problem. The problem is measurement: without a properly placed pixel and defined conversions, after four weeks you only know that you spent money.

Option 2

Traditional agency

Ask every agency offering you ChatGPT Ads the same question: how many campaigns have you run yourself, and what came out of them? The answer sorts things quickly.

Option 3 · Nordsteg

Nordsteg

We run campaigns ourselves and publish the numbers openly - including the zero enquiries. You get the same measurement rigour as on your Google campaigns and an honest recommendation, even when it is „not yet“.

How we get started

First call

30 minutes, free of charge. We show you our ad account and the current numbers, and tell you honestly whether the channel is already worth it for your business.

Setup

Ad account, OpenAI pixel, conversions, first audiences and several ad variants. If your tracking is already in place, this goes quickly.

Four weeks of testing

Small budget, real data. Afterwards we look at the numbers together and decide whether to scale, hold or stop.

Frequently asked questions

What does advertising in ChatGPT cost?

OpenAI does not publish a price list for Europe. Billing works per thousand impressions, per click or optimised for conversions - you set your own budget. In our own campaign the cost per click was around €2.70 most recently (as of September 2026); for comparable search terms we pay more on Google Ads. What our management costs depends on scope and is something we discuss in the free first call. For an initial test we deliberately recommend a small budget - numbers first, then the decision about more.

Who actually sees the ads?

Only users on the Free and Go plans. Anyone paying for ChatGPT Plus, Pro or Enterprise sees no advertising at all. That is a real limitation worth knowing when you plan: part of your audience, particularly in professional settings, cannot be reached this way. On the other hand, the large majority uses ChatGPT for free.

Does advertising influence ChatGPT's answers?

No. According to OpenAI's own statements, ads are always clearly labelled and separated from the answer, and advertising does not influence the content of the answer. OpenAI also states that it protects conversations from advertisers and never sells customer data. As an advertiser you therefore do not see what people asked - you buy reach, not conversation content.

Is this worth it for my company?

Honest answer: that can only be answered seriously with your own numbers. In September 2026 our campaign showed 18 clicks on 3,063 impressions and no enquiry yet - so the reach is there, but that says nothing about the effect on enquiries. In favour of starting: competition for the placements is lower than on established channels, and you cannot catch up on this experience later. Against it: this is tuition money, not a sure thing. That is why we recommend a small additional amount rather than shifted budget.

How is this different from GEO?

GEO makes ChatGPT name you in an answer of its own accord - organic, unpaid, but built over months and not directly controllable. ChatGPT Ads buys you a labelled placement below the answer, available immediately and switchable off at any time. One does not replace the other. Do both and you appear twice in the same answer: once as a recommendation, once as an ad.

Since when have ChatGPT Ads been available in Austria?

OpenAI announced ChatGPT Ads for 31 European markets on 18 August 2026, among them Austria, Germany and Switzerland. The rollout began at the end of August, initially through the OpenAI team as well as agency and technology partners. Since 31 August 2026 the Ads Manager has also been open for self-serve booking. We started our first campaign on 5 September.

Want to see our ad account?

In a free 30-minute call we show you our running ChatGPT campaigns, the current numbers, and tell you honestly whether the channel is already worth it for your business.

No obligation. Honest. No sales pressure.

Book a first call

Or give us a call: +43 676 4703583