GEO Optimization - become the answer, not just a search result

Generative Engine Optimization for AI search. We optimise your brand for ChatGPT, Perplexity & Gemini. Secure your first-mover advantage. Get in touch.

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AI visibility your competition doesn't have

ChatGPT, Perplexity and Gemini change how people look for solutions. Those who don't invest in AI visibility now will be invisible in 2 years.

First mover advantage

97% of companies have no GEO strategy yet.

Those who start now will dominate tomorrow's AI answers - while the competition is still thinking about it.

Direct recommendations instead of links

No more 10 blue links - AI names 1-3 providers directly.

We make sure you're among them when your audience asks ChatGPT or Perplexity.

Measurable AI visibility

We track how often your brand is mentioned in ChatGPT, Perplexity & Co.

With real numbers, not guesswork.

Who is GEO Optimization right for?

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B2B service providers and consultants

Consultancies, agencies and specialists who want to be named as experts in AI answers. When someone asks "Who is the best X in Austria?" - you should be the answer.

💻

SaaS and tech companies

Software companies who want to show up in AI-generated tool comparisons. Perplexity and ChatGPT are becoming the first stop for software research.

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Entrepreneurs with foresight

Marketing visionaries who bet on new channels early. Those who were late on Google needed years to catch up. With GEO, now is the right time.

AI visibility audit

How does your brand currently appear in ChatGPT, Perplexity and Gemini?

We analyse how often and in what context your brand currently appears in ChatGPT, Perplexity and Gemini. Most companies are surprised - often negatively.

Source analysis

Which sources do the AI models use for your industry?

We identify which sources the AI models use for your industry - Wikipedia, trade portals, Reddit, review platforms. That's where you need to be present.

Content & authority building

Content that AI models classify as trustworthy.

We create content that AI models classify as trustworthy and systematically build up your presence on the relevant platforms.

Monitoring & optimisation

LLMs update their data - we stay on top.

Continuous monitoring of your AI visibility with monthly reports. LLMs update their data - we stay on top.

What GEO Optimization delivers

From invisible to the recommendation

Instead of being one of many search results, you become THE recommendation.

When ChatGPT is asked "Which agency for X?" - it names you.

Trust advantage through AI mention

People trust AI recommendations similarly to personal recommendations.

Those named by ChatGPT have a trust bonus compared with the competition.

Future-proof marketing strategy

Google traffic is stagnating, AI searches are exploding.

With GEO you secure an early place in the channel that will dominate in 5 years.

Honest words: GEO is not for everyone

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Expecting instant results

LLMs update their training data periodically.

GEO is an investment in the future, not a quick win. Plan 6-12 months.

🤷

Audience doesn't use AI tools

Not everyone searches via ChatGPT yet.

But usage is growing exponentially - especially among younger audiences and in B2B.

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GEO as SEO replacement

GEO complements SEO, it doesn't replace it.

Those invisible on Google will rarely show up in AI answers either. Both channels belong together.

In-house, traditional agency or Nordsteg?

Option 1

In-house

GEO is so new there's hardly any internal expertise. The few specialists are expensive and hard to find. Tools and methods evolve weekly - a full-time focus is needed to stay current.

Option 2

Traditional agency

Most agencies don't offer GEO at all yet - or sell old SEO wine in new bottles. Whoever offers "GEO" but only produces content hasn't understood the concept.

Option 3 · Nordsteg

Nordsteg

We're one of the first agencies in Austria to offer GEO systematically. We understand the mechanics of LLMs, know which sources they use, and have developed methods that work measurably. No experiments at your expense.

Getting to know each other

Together we check how your brand currently appears in ChatGPT & Co. You get an honest assessment of whether and how GEO makes sense for you - free and without obligation.

Strategy & proposal

If it fits, we develop a GEO strategy for your situation: which platforms, which content, what time frame is realistic. You get a clear proposal.

Implementation

After you give the go, we start with content creation, authority building and setting up AI monitoring. First interim review after 3 months, solid results after 6 months.

Frequently asked questions

What is GEO and why does it matter?

GEO stands for Generative Engine Optimization and describes the targeted optimisation of your online presence for AI search engines like ChatGPT, Perplexity and Gemini. These tools deliver direct answers instead of classic link lists. That fundamentally changes the way people make purchase decisions. If your brand doesn't appear in these answers, you simply don't exist for a fast-growing group of users. Together with a solid performance marketing strategy, GEO makes sure you stay visible on all relevant channels - in classic search as well as AI-powered search.

Does GEO replace classic SEO?

No, GEO doesn't replace SEO - it strategically complements it. Classic search engine optimisation remains the foundation, because Google still processes billions of search queries daily. But AI searches are growing exponentially, and users expect precise, contextual answers there. A good GEO strategy builds on proven SEO foundations - clean page structure, high-quality content, technical excellence - and extends them specifically for the AI world. Concretely that means: we structure your content so it is understood and preferentially surfaced by Google and Large Language Models alike. Both belong together, and we handle both from a single source.

How do you measure GEO success?

We use specialised monitoring tools that systematically track how often, in what context and with what tone your brand appears in AI answers. You receive monthly reports with concrete numbers on AI visibility - no guesses, just comprehensible trends. We measure brand mentions in AI answers, positioning against competitors and thematic coverage. Combined with a clean tracking setup, we can also trace how AI traffic develops on your website and what conversions come from it.

How long until results become visible?

We typically see first measurable improvements after 2-3 months. For sustainable, stable AI visibility, however, we recommend a time horizon of 6-12 months, since Large Language Models update their training data and knowledge sources periodically. Patience definitely pays off here. We start with the most effective measures - so-called quick wins like optimising existing authority content - and then scale systematically. That way you see early results while we lay the foundation for long-term success in parallel.

Which industries does GEO work for?

GEO works especially well for B2B service providers, SaaS companies and local experts like doctors, lawyers or consultants - anywhere expertise and trust are decisive. AI visibility is also increasingly becoming a competitive advantage in e-commerce, for example when users ask ChatGPT for product recommendations. For B2B lead generation, GEO is particularly exciting because decision-makers increasingly use AI tools for their research. Fundamentally, any company whose audience uses AI-powered search tools benefits - and that will be practically everyone in the coming years.

Ready for AI visibility that works?

In a free 30-minute call, we'll look at your current situation and show you where the biggest potential lies.

No obligation. Honest. No sales pressure.

As a thank you for coming: Every participant receives "Umsatz ohne Zufall" – the book by our managing director Nicolas Fabjan – personally signed by post. No purchase, no obligation. Even if we don't end up working together.

Book a Discovery Call

Or call us: +43 676 4703583