The book · Amazon · 2026
Umsatz ohne Zufall.
How mid-sized business owners build predictable growth — instead of relying on luck.
What it's about
The honest answer to a question every business owner asks themselves — but almost nobody asks out loud.
Most mid-sized companies don't grow because they got lucky. They grow because they have a system. And most of the ones that don't grow, don't have one.
In „Umsatz ohne Zufall", Nicolas Fabjan — founder of Nordsteg and a growth strategist for SMEs in the DACH region for over 15 years — shows how to build a reliable marketing system. No buzzword bingo. No promises that only work on stage. Just 13 chapters of hands-on experience from real client projects.
„How much revenue am I losing right now because my marketing is flying blind?"
Anyone who doesn't know the answer is making decisions in the dark every month. This book is the manual for clearing the fog.
What you'll find inside
13
Chapters of practice
From real client projects — no made-up examples.
90
Day quick-win plan
Step by step to the first measurable result.
€
The KPI system
…that your CFO understands — and signs off on.
⏱
Standing still is expensive
Why doing nothing costs more than any change.
About the author
Nicolas Fabjan
Founder of Nordsteg, growth strategist for over 15 years. Together with his team, he has worked with more than 400 mid-sized companies across the DACH region — from regional craft businesses to internationally active e-commerce brands. „Umsatz ohne Zufall" is his first book. A second one is on the way.
Ready for predictable growth?
Order the book — or book a strategy call and get a signed copy by mail included.