Your pharmacy shop is running below its potential.

You have put money into the shop, into products, into shipping. Revenue is coming in – but it's no longer growing. Every month feels the same, even though you are investing more.

Google Shopping, Meta Ads – somebody is running something. But which campaign is actually bringing orders? And what does an order really cost? No one can tell you.

Other online pharmacies in Austria are building market share. You're asking yourself: what are they doing differently? The answer is usually no secret – it's a system.

Pharmacy shops built

Annual revenue (most successful)

Years of growth without decline

Profitable in every case

A ROAS of 4:1 sounds good. But for over-the-counter products with 20 % margin, after shipping and returns sometimes zero remains. We calculate with real contribution margins, not with revenue metrics.

Most pharmacy shops send their product feed to Google unedited. Without optimised titles, without categorisation, without excluding low-margin products. It's like a shelf without order.

Someone adds products to the cart and doesn't check out. In most shops what happens next is: nothing. Yet remarketing is often the most profitable channel – because the customer already knows you.

5,000 products in the shop does not mean advertising 5,000 products. The top 200 generate 80 % of the revenue. We concentrate the budget where it works.

Allergy season, cold and flu time, sun protection – pharmacy shops have clear seasonal peaks. Those who spread the budget evenly waste money in summer and have too little in winter.

Pharmacy products are repurchased regularly – vitamins, skincare, contact lens solution. Still, most shops treat every purchase like a first purchase. No replenishment reminder, no subscription model, no targeted newsletter. The cheapest customer is the one who has already bought.

✓ Good fit

• ✓Existing online shop with untapped potential – The shop works technically, but the marketing isn't fully leveraged. This is exactly where we apply the lever.
• ✓No online shop yet, but the will to get started – Our partner agency builds the shop, we make it profitable. That's how all 5 of our pharmacy shops were created.
• ✓At least €2,000/month ad budget – Only at this scale do campaigns deliver reliable data for meaningful optimisation.
• ✓Decision-maker who can approve within 48 h – Performance marketing lives on speed. Long approval loops kill campaigns.

× Not a fit

• ׄI want to test with €500 first“ – A marketing system needs a minimum budget to learn. Below €2,000 ad budget the data is missing for meaningful optimisation.
• ×Expectation that Google alone solves all problems – If product range, prices or shipping aren't right, not even the best campaign can save it.
• ×No willingness to engage with margins and product range – We need your expertise as a pharmacist. Which products are worth it, which are not? Without this input we shoot blind.
• ׄThe last two agencies were incompetent“ – If by the third attempt it's still the agency's fault, the problem lies elsewhere. We're honest enough to say it.