Free tool

What's shifting online away from your pharmacy?

Two numbers you know by heart: in 60 seconds, see how much OTC revenue of your customer base flows to mail-order pharmacies every year - whether you take part or not.

How many customers walk in on a normal day?
250customers
100 350 600
What a customer spends on average on non-prescription items - painkillers, teas, cosmetics
20€
€10 €30 €50
Fine-tune (optional) - otherwise we use conservative market assumptions
Mon-Sat, minus public holidays
300days
240 300 360
assumption - adjustable
Share of customers who buy OTC / front-shop items
50%
10 % 50 % 90 %
assumption - adjustable
How much of it your customers already buy online
12%
0 % 20 % 40 %
conservative - Germany is already above 20 %
Increase per year, percentage points
2pts/yr
0 3 6
market trend - adjustable
This much OTC revenue of your customer base shifts to mail-order pharmacies this year
90,000€
per year · trending upwards · whether you take part or not
This week: to mail-order pharmacies instead of your till
Already shifted
€0
+
Rest of the week
€0
=
Week total
€0
As of: -
From the field: We have built five pharmacy shops - all from zero. Nobody stops the shift, but your own shop with a pickup option brings part of it back into the house. How we work with pharmacies →
What the number means for your pharmacy

The shift, from four angles

It's not your revenue that's missing - it's your regular customers' spending happening somewhere else. Four translations of the same number.

In 3 years
Then it's
135,000 € / year
of annual shift if nothing happens.
at the current market trend of the online share - based on your inputs
Recoverable
About
22,500 € / year
is what your own shop with a pickup option can bring back into the house.
conservative 25 % recovery rate - experience from five pharmacy shops built from zero
Per opening day
That's
300 € / day
walking past your counter every opening day.
annual shift ÷ opening days
Counted in receipts
That's
4,500 receipts / year
that don't cross your counter - including the advice conversation and the add-on sale.
Per week
87 receipts
every week, across your catchment area
How we calculate

Annual OTC revenue of your customer base: customers per day × opening days × OTC buyer share × avg. front-shop basket. Deliberately without prescription revenue - Rx mail order is not permitted in Austria; this is about OTC and front-shop items.

Shift: annual OTC revenue × online share. Default 12 % - conservative: in Germany, mail order already holds over 20 % of the OTC market; Austria follows with a delay.

3-year view: online share + 3 × annual increase (default +2 percentage points per year, market trend).

Recovery rate: 25 % of the shift - a conservative experience figure from five pharmacy shops built from zero (own shop + click&collect + local visibility). Not a promise, an order of magnitude.

These figures are a heuristic, not an audit. In a 30-minute call we run your pharmacy's real numbers.

Three paths

What will you do with this insight?

Three paths, staged by commitment. Pick the one that fits your current situation.

Low commitment

6 mistakes in
pharmacy shops

What we see again and again when building pharmacy shops - from margin maths to the product feed. Read this before you build.

✓ 5 min read
✓ No contact needed
✓ From 5 shop builds
See the mistakes →
Recommended

Shift analysis
by email

We'll send you your full calculation with all assumptions - and the steps that work first for your pharmacy.

✓ PDF with all assumptions
✓ Steps, prioritised
✓ No sales pressure
Request report →
High commitment

Discuss your
shop's potential

30 minutes: we go through your numbers and tell you honestly whether and how an own shop pays off for your pharmacy.

✓ 30 minutes, free
✓ No sales deck
✓ Direct booking
Pick a slot →

Or dive deeper

Industry
Pharmacy marketing: 5 shops built from zero
Growth
Why is my online shop not growing faster?
Budget
What does performance marketing really cost?