Industry: B2B & Industry
Your audience is small. Your marketing has to be precise.
In B2B there are no millions of potential customers. Maybe 500. Maybe 2,000. Of those, at any given time, 3–5 % have an active need. Mass advertising burns money here. What you need is a system that finds, addresses and convinces the right decision-makers – systematically, not by chance.
Does this sound familiar?
Three patterns we see in practically every B2B company before we start working.
Client story · B2B & promotional products · GALVI Promotion Products
„World champion no one knows.“ Until we got started.
GALVI had enormous expertise but zero online presence. No social media, no structure, no website that communicated what GALVI really delivers. Together we defined the ideal customer, worked through the customer journey, built a completely new website and set up a content strategy. The result: GALVI is now among Austria's 150 growth champions.
„Today we get enquiries through our website every day. So it's clearly measurable what online marketing brings. And the budget we spend on it is absolutely manageable.“
„Many businesses know exactly where their strengths lie. But they can't find a way to tell it so their customers understand. That's exactly our part.“
Daily enquiries via the website
One of Austria's 150 growth champions
Measurable output on a manageable budget
Internal processes improved through customer understanding
Years of experience with B2B clients
from software companies to industrial suppliers
average client retention
Notice period – no risk
Track record at corporate scale
Trusted at scale.
Beyond our SME focus, Nordsteg has run paid media for international brands – over years, in multiple languages, across regions.
Multi-year PPC mandate
Globo Lighting
Austria-headquartered lighting manufacturer, distributed in 50+ countries. Multi-year search and shopping ownership at corporate scale.
Multi-year PPC mandate
Jacques Lemans
Carinthian watch manufacturer with 300 employees and presence in 120 countries. Multi-year global performance ownership.
Pan-European & APAC
Multinational software corporation
3,000 employees, 5+ years of PPC ownership across Europe and the Asia-Pacific region. Multi-language, multi-currency.
Speaker engagement
English-language keynote
Nicolas Fabjan was keynote speaker at a major German technology corporation – delivered in English.
Our day-to-day focus is SMEs and mid-market – but our reference work scales further.
How it works
In 90 days your growth system is in place. Guaranteed.
Week 1–2: Foundation
Strategy workshop (90 min): who is your ideal client? Not „companies with 50+ employees“, but: which industry, which role, which problem, which trigger?
We build the buyer persona that drives every campaign and every piece of content. In parallel: set up tracking, audit existing channels, analyse competitors.
Week 3–6: Build
Google Ads on the few but valuable search terms in your niche. LinkedIn campaigns that target decision-makers by industry, company size and position.
Landing pages that don't say „contact us“ but make a concrete offer. Email sequences for leads who are not yet ready to buy.
Week 7–12: Optimisation
Which channels deliver qualified leads, which only clicks? Set up lead scoring: who is hot, who needs nurturing?
Content strategy for thought leadership. Automated reporting that shows: this many leads, this many qualified, this many in conversation.
Guarantee: All items on the system checklist delivered – or full money back. And everything belongs to you.
Pitfalls – what most get wrong
6 mistakes we see in B2B companies again and again
Who this works for – and who it doesn't
✓ Good fit
- ✓B2B company with a product or service that needs explaining – Our strength lies in precise, content-driven outreach.
- ✓Average deal value above €5,000 – From this size, professional lead prices reliably pay off.
- ✓Sales team that can work incoming leads – The best campaign is useless if no one closes the leads.
- ✓At least €2,000/month ad budget available – For solid data and meaningful steering in B2B niches.
- ✓Marketing and sales thought of as one system – Prerequisite for any sustainable pipeline.
× Not a fit
- ×Deal value below €500 – Cost per lead only pays off above a certain deal size.
- ×No sales team that follows up on leads – We deliver qualified contacts, but someone has to call them.
- ׄWe need 50 leads tomorrow“ – B2B lead generation is a marathon, not a sprint. Whoever gives up after 4 weeks has paid but learned nothing.
- ×Product not yet proven in the market – Marketing amplifies what works – it doesn't replace product-market fit.
- ×No willingness to invest in content – In B2B, expertise sells. Without content that shows it, every campaign stays superficial.
Frequently asked questions
How long does it take for B2B leads to become customers?
Does this also work for very specialised niches?
Can we grow with LinkedIn alone?
What's the difference between your B2B approach and a classic lead agency?
Not ready to talk yet?
Understand how we think first – in book form.
"Umsatz ohne Zufall" is the method behind our results. Written by Nicolas Fabjan from 15 years of practice with over 400 companies. Not a theory book – but the concrete plan we apply with every single client.
Every participant of a strategy call receives the book personally signed by post.
Ready for B2B leads your sales team can actually close?
In a free 30-minute call we take a look at your current pipeline and show you where the biggest lever lies.
No obligation. Honest. No sales pressure.
As a thank you for joining: Every participant receives „Umsatz ohne Zufall“ – the book by our managing director Nicolas Fabjan – personally signed by post. No purchase, no obligation. Even if we don’t end up working together.