Your shop is generating revenue. But do you know which channel actually drives it?

Your agency reports ROAS 5:1. Sounds great. But after returns, shipping and cost of goods? Maybe 1.2:1. The ROAS in the dashboard and the real contribution margin are two different numbers.

Google Shopping, Meta Ads, Instagram, newsletters, maybe marketplaces too. Every channel has its own report. No one has an overview of which channel drives what – and where you're burning money.

You could put more budget into ads. But what if ROAS collapses? You could test new channels. But who does that? You need a system that tells you: invest here, stop there.

Revenue doubled in 24 months (cosmetics client)

ROI from 2:1 to 6:1 in 120 days (sports shop)

Conversion rate from < 1 % to > 5 % (cosmetics manufacturer)

Annual revenue built from scratch (online pharmacy)

ROAS 5:1 on a product with 15 % margin and a 10 % return rate is a loss-making business. We calculate with contribution margins, not revenue reports. A campaign is only profitable once something remains after returns, shipping and cost of goods.

80 % of your revenue comes from 20 % of your products. Yet most shops spread the budget evenly across the entire range. We isolate the winners and give them more budget – not less.

The „optimisation score“ in Google Ads is a sales tool for Google, not an advisory tool for you. Broad match everywhere, maximise conversions, raise budget – Google's recommendations optimise Google's revenue, not yours.

Someone visits your shop, puts products in the cart and doesn't check out. If nothing happens afterwards, you are giving away the most valuable traffic you have. Remarketing typically has the best ROAS of all channels.

GA4 says one thing, Google Ads says another, Meta says a third. The truth is somewhere in between – but without clean tracking you don't know where. We fix that before spending a single euro on advertising.

Every euro flows into acquisition, none into retention. Yet a repeat buyer costs a fraction of a new customer – and on average buys more. No replenishment reminder, no cross-sell after the purchase, no VIP segment for top customers. Those who only pour in at the top without sealing the bottom fill a barrel without a base.

✓ Good fit

• ✓Online shop with running revenue – The shop is already generating orders, you want to lever up the potential.
• ✓At least €2,000/month ad budget – Recommended €3,000+. Only then do campaigns deliver solid data and can be scaled cleanly.
• ✓Willingness to manage the product range with data – Budget flows where margin and demand meet – not evenly across all products.
• ✓Decision-maker who can approve within 48 h – Performance marketing lives on speed. Long approval loops kill campaigns.

× Not a fit

• ×Shop just launched, without product-market fit – First it must be clear that customers buy. Marketing amplifies what works – it doesn't solve product problems.
• ×Dropshipping shops with cent-level margins – If nothing is left after returns and ad costs, there is nothing to optimise.
• ׄI want to hit Amazon #1 with €300 a month“ – That doesn't reflect market reality. Anyone who seriously wants to scale needs real budget.
• ×Expectation of 1,000 orders in week 1 – A system needs learning time. Time pressure as a substitute for strategy destroys the setup.