15 years. 400+ clients.
One promise: results you can measure.
What began as curiosity grew into a journey of more than 15 years. Today Nordsteg is one of the few performance marketing agencies in Austria that doesn't just promise results - but makes them measurable.
Track record at corporate scale
Trusted at scale.
Beyond our SME focus, Nordsteg has run paid media for international brands - over years, in multiple languages, across regions.
Multi-year PPC mandate
Globo Lighting
Austria-headquartered lighting manufacturer, distributed in 50+ countries. Multi-year search and shopping ownership at corporate scale.
Multi-year PPC mandate
Jacques Lemans
Carinthian watch manufacturer with 300 employees and presence in 120 countries. Multi-year global performance ownership.
Pan-European & APAC
Multinational software corporation
3,000 employees, 5+ years of PPC ownership across Europe and the Asia-Pacific region. Multi-language, multi-currency.
Speaker engagement
English-language keynote
Nicolas Fabjan was keynote speaker at a major German technology corporation - delivered in English.
Our day-to-day focus is SMEs and mid-market - but our reference work scales further.
Why Nordsteg?
Three things we do differently
Cancellable daily
We don't lock you into 12-month contracts. If the results aren't right, you can walk away any day. The fact that our clients nevertheless stay with us for over 5 years on average says more than any contract.
Measurable down to the last euro
Every euro you invest in marketing has to be traceable. We don't just show you clicks and impressions - we show you which campaign brought which revenue.
System, not single measures
We don't build campaigns. We build marketing systems that get better over time. Strategy, performance and ongoing optimisation - everything works together.
Two brands, one cluster
Deliberately separated - because diagnosis and surgery are different disciplines.
We’re the internist of your marketing. WelleWest is the surgery for your website. You need both - but you don’t want a diagnosis from the surgeon, or an operation from the internist.
Nordsteg is the ongoing marketing optimisation with data, tracking and performance steering. We diagnose what is actually blocking your system and work continuously on the levers - ads, funnel, conversion, reporting.
WelleWest is website architecture as a focused project. Dedicated CMS technology, static HTML with sub-one-second load times, optionally Shopify-headless. When the site itself is the bottleneck, WelleWest rebuilds it - as a separate project with a separate contract.
If you need both, you get both - each from the right specialist. No blending, no half-solutions, no generalist trap.
How it all started
In 2010 Nicolas Fabjan asked himself one question:
Why does this website have no visitors?
What began as curiosity grew into a journey of more than 15 years. Today Nordsteg is one of the few performance marketing agencies in Austria that doesn't just promise results, but makes them measurable - and still lets its clients cancel daily. Our drive hasn't changed: we want to understand what works - and put it into action for our clients.
Who's behind it
Founders steer. The team executes.
Patrick and Nicolas have led Nordsteg since founding. They own strategy and steering for every mandate - and are your first point of contact for direction, decisions, or reporting. In day-to-day execution, a seasoned team carries the strategic line operationally.
Nicolas Fabjan
Founder & Managing Director
He sees the big picture. Recognises whether your marketing activities work together or run into the void. With an outside perspective he breaks up entrenched thinking and delivers fresh ideas.
What drives us
50+ non-fiction books a year. Weekly trainings. 500+ marketing videos produced.
We invest more time in further education than most agencies do in meetings. Not because we have to - but because the market changes every week and our clients expect us to be at the front.
Reliability
We keep our promises. Full stop.
Proactivity
We don't wait for problems. We act before they arise.
Precision
Every step counts. We pay attention to every single one.
Transparency
You can see at any time where your budget is going and what it brings.
What our work achieves
Over 400 companies trust Nordsteg. Not because they have to - but because the results speak for themselves. Four examples:
A pharmacist starts from zero - and builds it into seven-figure online revenue
A pharmacist in Austria wanted to sell online - but had not made a single euro on the web. No shop, no advertising, no numbers to steer by. He could see the potential. Just not the first step.
Five years on, his shop turns over seven figures a year - and grows every year, without a single weak one. Along the way we found, together with him, the snag in the checkout where almost every second phone purchase (44 %) broke off.
A cosmetics company doubles its shop revenue - and finally knows where it comes from
An international cosmetics company spent ad budget month after month - but nobody could say what came back. The old agency counted reach and clicks, not revenue. Out of 100 visitors, fewer than one bought. Reports arrived every three months, full of pretty numbers that had nothing to do with the till.
Shop revenue more than doubled in two years. Out of every 100 visitors, more than 5 now buy instead of fewer than 1. Instead of quarterly reports, the team now sees in black and white every month which euro delivered what.
A manufacturer doubles its revenue - two years in a row
An international manufacturer was already making six-figure revenue - but nobody in the company could say which advertising channel brought it. The old agency chased the cheapest click, not the sale. No reliable numbers, no newsletter, no view of where the money worked and where it drained away.
Revenue doubled two years running. For the first time the team has its marketing in hand: it sees which channel brings which sale, and steers deliberately - instead of guessing.
A hotel lifts its bookings by 150 % - on the same ad budget as before
An Austrian hotel had a committed team, but no time and no marketing expertise. The will was there, the questions remained: where to start? Which advertising actually brings bookings in the end - and which just fizzles out?
150 % more bookings in twelve months - without a single euro more ad budget. Today the hotel reaches guests from regions and audiences it had never seen before. In its strongest month, ten times as many enquiries came in as the year before.
Your industry isn't on the list? No problem. Whether B2B, e-commerce or services - the approach works across industries. We've worked with over 400 different companies.
Not ready to talk yet?
Understand how we think first - in book form.
"Umsatz ohne Zufall" is the method behind our results. Written by Nicolas Fabjan from 15 years of practice with over 400 companies. Not a theory book - but the concrete plan we apply with every single client.
Every participant of a strategy call receives the book personally signed by post.
Our approach: structure beats chance
Most agencies start with campaigns.
We start with a plan.
Step 1: Strategy
Before a single euro is spent on ads, we clarify the fundamentals. Who is your target audience? What does the customer journey look like? Which channels have the greatest potential? The result: your personal Marketing Masterplan.
Step 2: Performance
Google Ads, Meta Ads, SEO - we turn the strategy into measurable campaigns. No gut-feeling decisions, but data-driven optimisation. Weekly.
Step 3: Coaching & Optimisation
Marketing is not a project with an end date. We support you on an ongoing basis, test new approaches and scale what works. Your marketing gets better every month.
Ready for marketing that pays for itself?
In a free 30-minute call we'll look at your current situation and show you where the biggest potential lies. Non-binding. Honest. No sales pressure.
Or give us a call: +43 (0) 4242 93081