Marketing for holiday hotels - more direct bookings, less Booking.com commission
For owner-run holiday hotels with 30-80 rooms in Austria.
By Nicolas Fabjan, author of "Umsatz ohne Zufall" (Revenue Without Chance) (Amazon, 2026)
Sound familiar?
Booking.com commission eats your margin
With every booking through Booking.com & Co., part of the room rate goes out as commission. A direct booking stays entirely with you.
The off-season stays empty
In peak season you are full, before and after it rooms stay empty. The guests for those weeks do not come on their own.
Your website is a business card, not a way to book
Your website shows how beautiful your hotel is. But the booking happens elsewhere: anyone searching for your hotel often lands on Booking.com first.
That's exactly why Nordsteg exists. How we work with hotels →
Made for owner-run holiday hotels.
For owner-run holiday hotels with 30-80 rooms
Too big for marketing on the side, too small for an in-house marketing department. We take care of Google, Facebook, Instagram and measurement - in your own accounts.
Seasonal hotels
A summer or winter season, quiet or closed in between. We advertise when your guests are planning their holidays and prepare the next season during the quiet months - at the off-season price.
Year-round hotels
Open from January to December, but rooms stay empty between the peaks. We promote exactly the weeks you want to fill, to the guests who travel at that time.
What we do for your hotel
Your own website as a booking channel
Your website should not only show how beautiful your hotel is, but bring in bookings. With landing pages that lead straight to the booking.
Google Search and Google Hotel Ads
Anyone searching for your hotel should land with you first, not on Booking.com. We use Google Hotel Ads where your booking system allows it.
Facebook and Instagram
Advertising when guests are planning their holidays - aimed at exactly the weeks you want to fill.
Measurement
You see which advertising brings in bookings, as far as your booking system allows. All in your own accounts.
How we work
Start phase
Two months. After that your system is in place: tracking, Google Search, Meta campaigns, landing pages.
Peak season
Full support. Google Search, Facebook and Instagram are running, and we adjust based on what the measurement shows.
Off-season
The price drops, the work does not. Marketing for the next peak season keeps running.
Cancellable daily. All accounts belong to you.
An example from the hotel industry
A hotel lifts its bookings by 150 % - on the same ad budget as before
An Austrian hotel had a committed team, but no time and no marketing expertise. The will was there, the questions remained: where to start? Which advertising actually brings bookings in the end - and which just fizzles out?
150 % more bookings in twelve months - without a single euro more ad budget. Today the hotel reaches guests from regions and audiences it had never seen before. In its strongest month, ten times as many enquiries came in as the year before.
Beyond the hotel industry
Since 2010, 400+ clients - from regional businesses to international brands
A pharmacist starts from zero - and builds it into seven-figure online revenue
A cosmetics company doubles its shop revenue - and finally knows where it comes from
A manufacturer doubles its revenue - two years in a row
The method in book form
Umsatz ohne Zufall.
How mid-sized business owners build predictable growth - instead of relying on luck.
Our managing director Nicolas Fabjan has distilled the system we've been using at Nordsteg for over 15 years into a book. No sales pitch. No secret formulas. Just the honest answer to a question every business owner asks themselves:
"How much revenue am I losing right now because my marketing is flying blind?"
- ✓13 chapters of practice from real client projects
- ✓The 90-day quick-win plan
- ✓Why standing still costs more than change
- ✓The KPI system that gets marketing and management speaking the same language
What our partners say
★ 4.9/5 on Google · 15+ recommendations on Facebook · Google Partner · Searchmetrics Certified
"Together we developed a structured marketing roadmap and we're absolutely thrilled with the result. The consulting was strategically thought-through and practical, tailored individually to our needs."
"I searched for a long time to find someone who could really support me. At Nordsteg I found everything under one roof. Deeply impressed."
"The team is always up to date with the latest knowledge and always stands by us in a consulting role. Highly professional execution. Definitely to be recommended!"
Certifications
Featured in
Frequently asked questions
Which companies does Nordsteg work with?
What makes Nordsteg different from a classic agency?
How quickly will I see results?
How much does your hotel pay Booking.com?
In 60 seconds, see how much commission you pay Booking, HRS & co. each year - and what you could afford instead.
Prefer to talk directly? +43 676 4703583 · office@nordsteg.at