Free Tool

What are the OTAs really costing you?

In 60 seconds, see how much commission you'll pay to Booking, HRS & co. in 2026 — and what you could afford instead.

How many rooms does your hotel have?
rooms
Average across the business year
%
ADR — per room per night
€
Share of bookings via Booking, HRS & co.
%
Standard 15 %, with Genius 18 %, with Preferred Partner 22 %. Realistic figures from active hotel accounts.
18%
10 % 20 % 30 %
Your OTA commission 2026
141,000€
per year · automatic outflow · zero value for your guest relationship
This week to Booking.com instead of into your hotel
Already gone
0 €
+
Weekend still ahead
0 €
=
Weekly total
0 €
As of: –
From the field: At a Lake Wörthersee boutique hotel with 38 rooms, we reduced the OTA share from 21.4 % to 13.1 % over 14 months — without losing bookings. How we measured it →
What the number means for your hotel

What you could afford instead

Four translations of the same sum into real hotel substance. Every one of these investments delivers more for your house than a commission to Booking.com.

Staff
Instead of
3.2 full-time
employees
employed for a full year.
Basis: €44,000 gross salary per year · front desk, service, housekeeping
Investment
Instead of
2.0 rooms
fully renovated.
at €70,000 per full refurbishment
Substance
Instead of
2.8 M €
loan payoff
repaid over 20 years.
Annuity at 4% interest · every euro flows into your own building
Revenue
Instead of
782 nights
of direct-booking revenue to generate.
What that means
+6.1 ppt.
more occupancy across your entire hotel — all year
How we calculate

Gross room revenue: rooms × 365 × occupancy × ADR. Without F&B, spa or ancillary revenue.

OTA commission: gross room revenue × OTA share × weighted commission. Standard Booking is 15 %, with Genius surcharge 18 %, with Preferred Partner programme 22 %. Realistic figures from active hotel accounts.

Full-time employees: assumes €44,000 gross salary per year incl. on-costs — mid-range value across front desk, service and housekeeping in 4-star Austrian hotels.

Room renovation: €70,000 per room for full refurbishment (furniture, bathroom, tech) in mid-4-star segment.

Loan payoff: annuity formula at 4 % interest, 20-year term. Shows the loan principal that could be paid off with the OTA annuity.

Direct-booking nights: OTA commission divided by ADR — how many extra direct-booking nights would be needed to cover the OTA cost alone.

These are heuristics, not an audit. In a 30-minute call with Patrick we'll walk through the actual numbers of your hotel.

Three paths

What will you do with this insight?

Three pathways, staged by commitment. Pick the one that fits your current situation.

Low commitment
Option 1

Understand CPB
not clicks

The background article on OTA reduction: how we measure cost per booking in the PMS instead of counting clicks.

✓ 8 min read
✓ No contact required
✓ Four levers in detail
Open article →
Recommended
Option 2

Detail analysis
by email

We'll send you your full-cost breakdown with all levers (cancellations, payment fees, photo licences) by email.

✓ PDF with all assumptions
✓ Lever prioritisation
✓ No sales pressure
Request report →
High commitment
Option 3

OTA audit
with Patrick

30 minutes directly with Patrick: we go through your numbers and show the two levers with the fastest ROI for your hotel.

✓ 30 minutes free
✓ No sales pitch
✓ Direct booking
Choose a slot →

Or dive deeper into our hotel articles

OTA strategy
Reducing OTA share — €27,000 saved per year
Provider comparison
Hotel marketing providers: 5 types honestly mapped
Selection criteria
Choosing a hotel marketing agency — 6 criteria to avoid lock-in