Communication
4 articles on this topic.
December 9, 2025 · Nicolas Fabjan
Why 'Emotion' in Marketing Is Misunderstood
Why many campaigns work but don't sell: neuromarketing shows that relevance and memory are decisive – not emotion.
December 2, 2025 · Nicolas Fabjan
The 3 Roles of a Modern CMO
Most CMOs don't fail on competence, but on the frame. They work operationally instead of strategically, don't push through priorities, and are stuck…
October 14, 2025 · Nicolas Fabjan
When your marketing feels tired, what's missing is leadership – not budget.
In many companies, marketing is done — but not led. Three employees, fully booked, endless alignment. But no clear direction, no persona, no system…
October 9, 2025 · Nicolas Fabjan
Why 80% of All B2B Campaigns Fail – and What Top Performers Do Differently
Over 80% of B2B campaigns fail – not because of budget, but because of clarity. Nordsteg from Villach shows CEOs the Clarity Framework for impact.