Automation
4 articles on this topic.
May 25, 2026 · Nicolas Fabjan
AI in B2B marketing - the invisible pre-qualifier
AI in B2B marketing is not the chatbot, but the pre-qualifier behind lead, offer and reporting. What can be automated, what stays human, and which…
May 21, 2026 · Nicolas Fabjan
Marketing workflows with Make.com and n8n - GDPR-compliant
Five marketing workflows with Make.com and n8n, GDPR-compliant from Austria. Lead notification, budget alert, reporting, social pipeline, follow-up. With…
April 29, 2026 · Nicolas Fabjan
Austria AI Funding: When It Actually Pays Off
Austria's AI funding covers consulting and one-off licenses. It does not cover ongoing tool costs, maintenance, scaling. That is where 70% of funded AI…
April 29, 2026 · Nicolas Fabjan
Seven Years of AI in Google Ads - What We've Learned
We deployed a German AI bidding tool in 2018 - before Google Smart Bidding was stable. Seven years and 400+ SMB accounts later, here's what really matters.