AI
4 articles on this topic.
May 28, 2026 · Nicolas Fabjan
AI agency, inhouse or IT consulting - what really pays off?
Three paths to AI marketing automation compared: specialized agency, inhouse build-up, classical IT consulting. With decision matrix by company size and…
May 25, 2026 · Nicolas Fabjan
AI in B2B marketing - the invisible pre-qualifier
AI in B2B marketing is not the chatbot, but the pre-qualifier behind lead, offer and reporting. What can be automated, what stays human, and which…
April 29, 2026 · Nicolas Fabjan
Austria AI Funding: When It Actually Pays Off
Austria's AI funding covers consulting and one-off licenses. It does not cover ongoing tool costs, maintenance, scaling. That is where 70% of funded AI…
April 29, 2026 · Nicolas Fabjan
Seven Years of AI in Google Ads - What We've Learned
We deployed a German AI bidding tool in 2018 - before Google Smart Bidding was stable. Seven years and 400+ SMB accounts later, here's what really matters.