AI & Automation
4 articles on this topic.
May 28, 2026 · Nicolas Fabjan
AI agency, inhouse or IT consulting - what really pays off?
Three paths to AI marketing automation compared: specialized agency, inhouse build-up, classical IT consulting. With decision matrix by company size and…
May 25, 2026 · Nicolas Fabjan
AI in B2B marketing - the invisible pre-qualifier
AI in B2B marketing is not the chatbot, but the pre-qualifier behind lead, offer and reporting. What can be automated, what stays human, and which…
May 21, 2026 · Nicolas Fabjan
Marketing workflows with Make.com and n8n - GDPR-compliant
Five marketing workflows with Make.com and n8n, GDPR-compliant from Austria. Lead notification, budget alert, reporting, social pipeline, follow-up. With…
April 30, 2026 · Nicolas Fabjan
Marketing automation for SMBs - when does it actually pay off?
Marketing automation does not pay off for everyone. It pays off the moment recurring processes cost more than 4 hours per week. An honest assessment.