Social Media

Social media has become an essential part of human communication and is no longer imaginable to miss from daily life.

For companies especially, social media plays a crucial role. Building an outstanding presence across the various channels, however, can feel like an unsolvable puzzle.

Social media can be this simple.

We help you do it right and build trust with your customers.

According to „Social Media Examiner", 97% of business owners are active on various social media platforms, yet 87% of them are unsure which tools they should actually use.

It takes know-how to understand how customers behave on social media channels and to continuously monitor and optimize posts at the same time.

We use social media marketing as one of the cornerstones of our inbound marketing and support you in building your web presence.

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Marketing goals include:

brand building

customer loyalty

selling products or services

What is social media marketing?

Social media marketing (SMM) is a field of online marketing in which social media is used to achieve marketing goals.

Social media includes social networks such as Facebook, Instagram, YouTube, X (Twitter), Pinterest or LinkedIn, as well as wikis, forums, blogs and much more.

Brand building

What should customers think when they think of you?

Strategic brand building happens primarily via PR and public relations. With growing digitalization, web presence – especially on social media channels – is becoming more important. Social media is particularly well suited to that.

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How do you reach your audience best?

Social media platforms like Facebook, Instagram, Pinterest, Twitter, LinkedIn or YouTube speak to different users.

Your company profile requires daily presence, though. You have to post, comment or ask questions regularly. Sometimes asking questions on social media triggers the strongest reactions from your users.

But first you should ask yourself a few questions:

What should the brand or your company stand for?

On which topics do you want to become the leader?

Do you want to communicate via social media?

These three questions form the basis for your social media strategy. You should also think about which form of social media you want to use.

Customer loyalty

Content that stands out from the crowd.

Social media is also ideal for customer loyalty. It gives you the opportunity to address customers and connect with them.

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How well do you know your audience?

For this you need suitable content that stands out from the mass of content out there. The content should be interesting and motivate users to visit your website more often.

You should know your audience and their desires precisely. That way you can easily respond to questions and deliver solution-oriented answers that in turn put your company in the spotlight on social media.

Selling products and services

The big goal

One major goal of all these efforts is selling your products or services.

With a successful social media strategy you can get your audience excited about you or your company and motivate them to buy.

How well can you excite your customers?

Excited customers will recommend you. This lets you steadily grow your customer base. That's also the goal of online marketing.

Why companies fail at social media

The hoped-for success doesn't materialize.

When companies invest money and work into a Facebook page, a Twitter page, an Instagram account or Pinterest, it should pay off.

Old-fashioned. Inflexible. Too little time.

Anyone who thinks too old-fashioned, too inflexible or invests too little time will fail on these fast-moving networks – just like anyone who expects measurable results after a few days.

With social networks you can clearly define a brand and create an image for your company. But unfortunately that's not always easy.

Over 400 companies trust us:

250% more sales within 12 months

Within just one year we increased our client's sales by an incredible 250%! With our tailored marketing and conversion strategies we literally made revenue explode. Imagine how your company could benefit if targeted actions multiplied your sales success.

Health and wellness products

210% revenue growth in 12 months

Our client in the apparel industry saw a true revenue explosion – 210% growth in just one year! With our tailored marketing strategies we catapulted revenue to new heights. Imagine what that could mean for your business: more sales, higher profits and scaling faster than you ever dreamed of.

Branded apparel

Google Ads revenue up 792% within 12 months

Textbook growth: with targeted Google Ads campaigns we increased our client's revenue in the sports products space by a massive 792% – in just one year! Our optimized ad strategies multiplied traffic and sent sales through the roof. Imagine what that kind of explosive revenue growth could mean for your business!

Sports products

ROI increase from 2.0 to 6.0 within 120 days

In just 120 days we took our client's ROI from 2.0 to 6.0! With precise campaign optimization we generated three times the return for every euro invested. Imagine your marketing budget delivering three times what you put in – that's the difference targeted action can make.

Leisure and outdoor products

150% increase in inquiries within 12 months

In just one year we increased inquiries for our hospitality client by an impressive 150%! With targeted marketing actions and optimized campaigns we made sure more potential guests found their way to the client and booked. Imagine your rooms being in higher demand all year round – without significantly higher spend.

CPA reduced by 60% within 7 months

In just 7 months we reduced our client's cost per acquisition (CPA) in the home appliances sector by an incredible 60%! With targeted campaign and ad-strategy optimization we made sure that more customers were won – at far lower cost. Imagine paying less for every new customer while your business keeps growing!

Home appliance retail

Revenue growth of 70% and 125% more orders

An e-commerce client wanted to try something new and switched agencies. Three months later: chaos, wrong KPIs, revenue in the basement. He came back to Nordsteg – we took over, cleaned up and, in the very first month, grew revenue by 70% and orders by 125%. Today the client is fully back on track.

Home appliance retail

The way back to genuine hospitality

A family hotel in southern Austria wasn't happy with the status quo: too many unsuitable inquiries, too little time for guests. With Nordsteg came a reset – new website, clear messaging, optimized processes. The result: fewer inquiries but more direct bookings and better reviews – and there was time again for genuine hospitality.

Drastically reduced ad costs and optimized marketing strategies – thanks to our proven approach.

We help you find the right customers

No time for social media?

The right social media presence is essential for any business to connect with potential customers and the public.

We are your agency when it comes to social media marketing.

Together we develop a social media strategy tailored to your audience and feed selected social media channels with relevant content.

Want to know how your social media campaigns are performing?

To make your campaign results visible, we also take care of reporting.

Understandable, clear and convincing.

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Campaign planning

We build targeted campaigns that perfectly match your audience.

Social media contest management (giveaways)

Interactive content like giveaways attracts attention and motivates followers to participate.

A call to action (CTA) encourages followers to share, like or comment on posts such as giveaways, which in turn increases reach and attracts potential customers.

Creating and evolving your social media content

Original, concise posts are everything. We create valuable content that you and your customers want to share.

Creating a social media strategy

We build creative and sophisticated social media strategies to make your company visible, put it in the right light and win new customers.

We discuss your options and together we find the best solution for you and your company.

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Free guide

Want to optimize your Google Ads and achieve better results? Download our free guide and get immediate access to valuable tips and tricks that help you improve your ads in a targeted way – without big effort!

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Not taking social media seriously. Companies have heard that they can score with good content. Many companies, however, are still afraid of giving away too much of their knowledge (the knowledge people should pay for).

As an assistant or secretary, however, this isn't easy and is a lot of extra work, which is hard to fit in alongside the actual job.

That's why you should consider hiring a professional social media agency for this important part of your business.

Misunderstanding content marketing

Companies have heard that they can score with good content. Many of them are still afraid of giving away too much of their knowledge (the knowledge people should pay for).

This often leads to trivial, totally off-topic content being shared.

Funny images and humorous fill-in-the-blank text might get a few comments, but they do nothing for the company's image.

Missing strategy

Many companies just follow the masses without having thought about their own strategy at all.

For example, does a tool manufacturer really need a Facebook page? Or are its customers easier to find elsewhere?

As a beginner in the social media space, these are the kinds of questions you should be asking yourself!

Do you think social media is free?

Yes, participating on social networks is initially free. The working time of the responsible employee is not.

Nor are copy, graphics and image licenses or paid ads. Social media marketing requires money too – ideally, a budget.

No concrete goals set

One of the biggest mistakes is starting without a goal and a plan. Facebook, Instagram, LinkedIn, Twitter and Pinterest, as well as many other platforms, all offer different options. That's why it's important to define up front what you want to achieve.

Do you want to grow revenue, get inquiries for a service on your website, recruit new employees, get visitors to your site or simply have a cooler Facebook page than your competitors?

An experienced social media agency doesn't just advise companies on building a social media presence – it goes one step further. Why do you want to be active here? What are your expectations?

Nikolaigasse 22,

9500 Villach

+43 (0) 4242 93081

office@nordsteg.at

Brückenkopfgasse 1, 8020 Graz

+43 (0) 6764703583

office@nordsteg.at

Tuchlauben 7a, 1010 Vienna

+43 (0) 1 2260660

wien@nordsteg.at

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