
What is the AI-visibility gap costing you?
5 inputs. An estimate of your annual GEO potential in euros. So you can calculate instead of guess.
GEO ROI Calculator
Estimate your potential in 30 seconds
Enter your numbers. Results update live. No data is stored or transmitted.
Your numbers
Read from Google Search Console or GA4
What does a typical new customer bring in their first year?
How many visitors become enquiries? B2B average: 1–3 %
How many enquiries become customers? B2B average: 15–25 %
What share of your search queries is informational (no direct purchase intent)? Studies: 40–70 %.
Result
Monthly revenue at risk
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Annual GEO potential
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Enter your numbers.
Formula: visitors × info share × lead rate × close rate × deal value
The estimate uses industry averages. Let us validate it for your case.
Note: The calculator estimates the volume potentially lost through missing AI visibility (ChatGPT, Perplexity, Google AI Overviews). Studies (BrightEdge, Semrush 2025) show AI answers increasingly cannibalise clicks on informational queries. Real values depend on industry, competition and current GEO maturity.
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