ROI Calculator SEO vs GEO

What is the AI-visibility gap costing you?

5 inputs. An estimate of your annual GEO potential in euros. So you can calculate instead of guess.

GEO ROI Calculator

Estimate your potential in 30 seconds

Enter your numbers. Results update live. No data is stored or transmitted.

Your numbers

Read from Google Search Console or GA4

What does a typical new customer bring in their first year?

How many visitors become enquiries? B2B average: 1–3 %

How many enquiries become customers? B2B average: 15–25 %

What share of your search queries is informational (no direct purchase intent)? Studies: 40–70 %.

Result

Monthly revenue at risk

Annual GEO potential

Enter your numbers.

Formula: visitors × info share × lead rate × close rate × deal value

The estimate uses industry averages. Let us validate it for your case.

Note: The calculator estimates the volume potentially lost through missing AI visibility (ChatGPT, Perplexity, Google AI Overviews). Studies (BrightEdge, Semrush 2025) show AI answers increasingly cannibalise clicks on informational queries. Real values depend on industry, competition and current GEO maturity.

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