Tracking
2 articles on this topic.
June 23, 2026 · Nicolas Fabjan
From click to hire - tracking and attribution in recruiting
Without end-to-end tracking from ad click to hire, the question 'which channel delivers?' is gut feeling. With clean 4-stage tracking, Meta CAPI and…
May 4, 2026 · Patrick Katholnig
CPB instead of clicks - what hotel marketing reports hide
Clicks and inquiries are not valid success metrics in hotel marketing. Only CPB - cost per booking - measured in the PMS shows whether marketing actually…