Hotel Marketing
3 articles on this topic.
May 14, 2026 · Patrick Katholnig
Hotel marketing providers compared - 5 types, honestly mapped
Brandnamic, HTechnology, opensmjle, alpinmarketing, Kohl & Partner and others - the DACH hotel marketing landscape has five provider types. With…
May 4, 2026 · Patrick Katholnig
CPB instead of clicks - what hotel marketing reports hide
Clicks and inquiries are not valid success metrics in hotel marketing. Only CPB - cost per booking - measured in the PMS shows whether marketing actually…
April 30, 2026 · Patrick Katholnig
Cut OTA share: 4 levers that save hotels 27,000 € a year
How hotels cut their Booking.com share - with measured CPB, four concrete levers, a model calculation (40-room property: 27,000 € a year at 8 percentage…