Online Marketing for B2B Companies
A real success story!
The direction set by Dieter Frey, managing director of GALVI Promotion Products in Villach, was clear. With whom he should set out on the journey, was not.
Then our ice hockey blog came into play. We at Nordsteg had run a private project at the time, and a mutual friend tipped Dieter Frey to take a look at what blogging with high-quality content combined with social media could trigger.
After that, the joint cooperation was sealed pretty quickly.
The problem
Exactly 0.0
That was the social media balance GALVI had at the time. We initially had the feeling there were many different marketing building blocks in the company, but no structure.
The task was to find a way to bring everything together meaningfully.
What do they actually do?
Much harder for us was to figure out what GALVI actually does.
At the start we thought they print T-shirts. But in truth GALVI is a typical case of "world champion that no one knows".
The know-how, the breadth of competence and the unit volumes behind it were not at all clear to us.
Only after several meetings did we really understand the service offering and the dimensions. And the quality offered here.
It is the last 2% in the creation process that decide whether a product is really cool. That is exactly what GALVI masters. These small details make the difference.
Much more than just production
GALVI does not only handle the production of the promotion items. The team supports the customer from the very first idea, helps with needs analysis, draws design sketches and develops a unique and recognisable corporate design.
After that an approval sample is created, and only then does it go "into series". Many steps that help the customer enormously, but were communicated too little so far.
The implementation
Externally, in the first year of cooperation, you didn't see anything yet.
Internally, however, a lot was moved.
What does the customer want?
First, together with GALVI, we mapped an ideal customer and looked at how they feel when trying to buy promotional items. The goal of this stretch of the journey was a better customer understanding.
Dieter Frey on this:
"In this phase we recognised that we approach many things too complicated."
The process was tiring and exciting at the same time, because we learned an enormous amount about our customers. What do they need? Where are they stuck?
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Request free analysisIt was hard to honestly engage with such questions, because we realised we had to change quite a few things. We changed internal processes and adapted customer offers.
"Often it was small details that meant little effort for us, but immensely helped the customer." Dieter Frey, managing director Galvi
After that, it was about carrying these things to the outside.
Great service – but how do we explain it?
Many businesses know exactly where their strengths lie. But they do not find a way to tell it so their customers also understand.
That is exactly the part of Nordsteg. First we tackled the new website. Originally a redesign of the existing site was planned. What it became was a completely new homepage that was finished after about three months and communicates much more clearly what GALVI does and where the core competencies lie.
Our blog helps with this
Through the blog, for example, we tell how customers stand out from the crowd with creative designs, what modern corporate fashion looks like or which ecological alternatives exist today in the textile sector.
In addition the page contents were tuned exactly to the needs of target customers, because only this way can website visitors become customers.
Social media as a success factor
The second area is social media. We coached an employee who today handles all social media activities herself. Nordsteg does not actively intervene, but takes on a kind of monitoring and coaching function.
Google Ads is, of course, an area Nordsteg has taken over and continuously adjusts. After all, it is about picking up the right people at the right moment.
"I admit that as a customer we did not always 100% understand what Nordsteg does or how they do it."
"But we engaged with it. In the end it went exactly as I had hoped. It was not about setting a personal best. We wanted a professional online presence. We have that now.
What we implemented together is solid. And has a great face!" says Dieter Frey.
The result
A real champion
Today, GALVI is among the 150 growth champions of Austria. In a joint project, profil and the internationally active information service provider Statista GmbH ranked the country's fastest-growing companies.
Decisive for the assessment was above all the average percentage revenue growth over the past three financial years.
"It is pretty cool that we, coming from a traditional trade, can keep up with such innovative companies as 3D printing manufacturers or software firms and are listed here.
"Today we get enquiries every day via our website. So it is well measurable what online marketing brings.
And the budget we spend on it is absolutely manageable", says Dieter Frey.
