Articles by Patrick Katholnig – 7 articles.
June 12, 2026 · Patrick Katholnig
Job ads are dying - passive candidates as the new standard
Three out of four switch-willing specialists don't actively search for jobs. They are only reachable through Meta, LinkedIn and TikTok. Why SME recruiting…
June 6, 2026 · Patrick Katholnig
What an application really costs - the CPA reality check for SMEs
Cost-per-Application is the honest recruiting metric. It tells you what you really pay per qualified application - across every channel, every ad, every…
May 14, 2026 · Patrick Katholnig
Hotel marketing providers compared - 5 types, honestly mapped
Brandnamic, HTechnology, opensmjle, alpinmarketing, Kohl & Partner and others - the DACH hotel marketing landscape has five provider types. With…
May 11, 2026 · Patrick Katholnig
Hotel marketing grants in Austria - what really pays off
ÖHT, aws, KMU.DIGITAL, KWF, SFG - Austria's hotel marketing grant landscape is broad. But grants cover setup, not operations. What really pays off, which…
May 7, 2026 · Patrick Katholnig
Choosing a hotel marketing agency: 6 criteria + 4 lock-in warning signs
Lock-in is the standard, not the exception, in hotel marketing. Six selection criteria and four concrete warning signs from the first conversation - so…
May 4, 2026 · Patrick Katholnig
CPB instead of clicks - what hotel marketing reports hide
Clicks and inquiries are not valid success metrics in hotel marketing. Only CPB - cost per booking - measured in the PMS shows whether marketing actually…
April 30, 2026 · Patrick Katholnig
Cut OTA share: 4 levers that save hotels 27,000 € a year
How hotels sustainably cut their Booking.com share by 8 percentage points - with measured CPB, four concrete levers and a practical case (40-room…