Articles by Patrick Katholnig – 5 articles.
May 14, 2026 · Patrick Katholnig
Hotel marketing providers compared - 5 types, honestly mapped
Brandnamic, HTechnology, opensmjle, alpinmarketing, Kohl & Partner and others - the DACH hotel marketing landscape has five provider types. With…
May 11, 2026 · Patrick Katholnig
Hotel marketing grants in Austria - what really pays off
ÖHT, aws, KMU.DIGITAL, KWF, SFG - Austria's hotel marketing grant landscape is broad. But grants cover setup, not operations. What really pays off, which…
May 7, 2026 · Patrick Katholnig
Choosing a hotel marketing agency - 6 criteria to avoid lock-in
Lock-in is the standard, not the exception, in the hotel marketing market. Six criteria help hoteliers choose a marketing agency without ending up in a…
May 4, 2026 · Patrick Katholnig
CPB instead of clicks - what hotel marketing reports hide
Clicks and inquiries are not valid success metrics in hotel marketing. Only CPB - cost per booking - measured in the PMS shows whether marketing actually…
April 30, 2026 · Patrick Katholnig
Cutting OTA share - how a 40-room hotel saves 27,000 euros per year
Booking.com costs a 40-room leisure hotel 90 to 160,000 euros per year. With measured CPB and four levers, we cut OTA share by 8 percentage points…